Webinar Announcement: Understanding Consumers and Fermentation through Citizen Science
The ICC, as a partner of the HealthFerm project, invites you to an engaging webinar on May 13, 2025, from 14:00 to 15:30 CEST, exploring how consumers interact with fermented foods and how citizen science can foster healthier, more sustainable food systems.
👉 Register here
This session will provide insights from international surveys, home fermentation practices, and the socio-cultural dimensions of fermentation, offering a unique perspective on the role of consumers in the development of novel fermented foods.
Expert Speakers
The webinar will feature:
- Maxime Michaud (Institut Lyfe):
“Contributions of Ethnographic Methods to Understand Consumers’ Point of View on Fermentation”
Research Group Leader, Social Science - Armando Perez-Cueto (Arctic Centre, UmeĂĄ University):
“Consumers and Plant-Based Fermented Foods: Results from the HealthFerm Multi-Country Survey”
Professor and Head of the Sustainable Food Transitions Research Group - Helene Christine Reinbach, Ph.D. (University of Copenhagen):
“Profiling European Home Fermenters: Insights from the HealthFerm Project”
Associate Professor, Department of Food Science
The session will be introduced by Kristof Brijs (KU Leuven) and moderated by Jan de Vries (HealthGrain Forum).
Key Takeaways
Participants will:
- Discover how consumer habits and perceptions shape the future of fermented foods
- Gain insights from ethnographic research and European surveys
- Learn how citizen science contributes to food system transformation
This webinar is part of a series organized by HealthFerm partners to support cross-disciplinary exchange and training across research and industry.
This event is free and will be held in English.
About HealthFerm
HealthFerm is a European research initiative focused on innovative cereal and pulse-based fermentations. It investigates health impacts, microbial interactions, and consumer perspectives, aiming to co-create the next generation of healthy, plant-based fermented foods with the help of citizen science.
This webinar is free and will be held in English. More detailed information about HealthFerm project is available here www.healthferm.eu - Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union. Neither the European Union nor the granting authority can be held responsible for them.
