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The 8th International Whole Grain Summit was held successfully in Detmold, Germany, bringing together experts and stakeholders from across the globe. Hosted by AGF and with Caroline Sluyter, chair of the Whole Grain Initiative, as head of the scientific committee the summit featured a dynamic programme including engaging keynote speeches, a panel discussion, and 1.5 days perfectly orchestrated workshop sequenzes - all designed to spark collaboration and action across sectors. The event highlighted both scientific innovation and practical solutions to drive whole grain adoption. ICC President Bertrand Matthäus emphasized the importance of multi-stakeholder engagement in his remarks. The ICC thanks all participants, the Scientific and Organizing Committee members and sponsors for making this impactful event possible. |
Participants contributed to 15 sub-groups in three rooms with expertise, curiosity and open mindedness to understand the current challenges and provide outcomes for future activities. The outcome will be summarized in a declaration with the following 10 key take home messages:
- Processing as a tool for health and whole grain acceptance
- Affordability and economic incentives are critical
- Leveraging a “health by stealth” approach
- Lead with taste: strategic communication campaigns
- Improve labelling and align on WGI definition
- Start early – establish healthy habits in children
- Sustainability messaging is an underutilized opportunity
- Collaboration across sectors drives change
- Policy, regulation, and fiscal tools must evolve
- A unified, positive narrative is needed
Curious about what's behind these statements and want to get involved in our community? Stay up to date with ICC and the Wholegrain Initiative. We will inform you about planned webinars, we will publish the latest findings and you can join our network through our numerous membership opportunities in the ICC Wholegrain Initiative.
We sincerely thank our host Arbeitsgemeinschaft Getreideforschung (AGF), our sponsors: Lantmännen Unibake; Bell Institute of Health and Nutrition/General Mills; Healthgrain Forum; R-Biopharm; Anton Paar TorqueTec GmbH; PepsiCo and Businessmind, Birgit Baumann, for open exchange with Chair of the Organizing Committee, Veronika Haslinger.
