On behalf of Healthgrain Forum, the European Cancer Leagues and the International Association for Cereal Science and Technology, we would like to warmly invite you to join our Forum on the establishment of a European Whole Grain Public-Private Partnership, inspired by the successful Danish Fuldkorn Partnership model. The Forum will take place from 08:30-14:00 on June 27, 2018 at BIP, Rue Royale 2-4, 1000 Brussels, Belgium.

The Forum will be moderated by Sue Saville, a highly-experienced TV news journalist, with participation from public health authorities, industry and civil society to find common solutions to stimulate greater whole grain consumption in Europe.

Despite broad acknowledgement of its positive health benefits, whole grain consumption in Europe remains concerningly low. This is confirmed by The Global Burden of Disease study, which showed that a diet low in whole grain resulted in almost 270,000 avoidable deaths in 2016. Furthermore, the lack of a universally accepted whole grain definition and EU recommendations for daily whole grain intake prevent clear product labelling to help consumers identify whole grain products.

This interactive Forum will provide a platform for positive collaboration and dialogue in a climate of increasing chronic disease and demonization of “unhealthy nutrients”, and will explore the following issues: 

• why we are still failing to consume adequate levels of whole grain in Europe;
• what we can do to encourage more people to enjoy more whole grain in Europe;
• routes to realise an EU partnership on whole grain in Europe;

We would be delighted if you could join us on this important journey to secure whole grain as a public health priority, and to create an enabling environment for consumers to choose whole grain first.

Agenda is available here.

Please register your attendance here.